Qualitative approach

For image, innovation issues.

• Projective interviews, individual or in triads
• Creative focus groups (Behind the Mirror®)
• On line focus groups
• Family interviews (Family Scans)
• Audio-visual reports / Slice of life / In situ ethno-interviews
• Brainstorming / Multidisciplinary Problem Solving

Quali-quantitative approach

For marketing development and assessment issues.

• Semi-structured interviews with a majority of open questions, consolidated with measurements on item scales and closed questions
• On structured samples (with cells of 80 to 100 people)
• Face-to-face at home / in hall / by telephone / on the web

Quantitative approach

For market analysis issues.

• Questionnaires with a majority of closed questions, yet enriched with a qualitative dimension
• On representative nationwide samples (generally 500 to 1000 respondents)
• Face-to-face at home / in hall / by telephone / on the web

Our fieldwork quality controls (30% routine monitoring) follow strict procedures and are essential to guarantee the level of quality provided by the Institute.