Market dynamics

• Usage and Attitude surveys, including cluster analysis
• Market segmentation surveys
• Image audit of a product category

Innovation

• Trends and emerging expectations surveys
• Research for strategic opportunities of innovation on a market
• Researching insights
• Screening and optimizing concepts

Brand analysis

• Brand Image audits
• Brand positioning surveys
• Surveys for streamlining a brand portfolio
• Semiotic analysis of brand codes

Optimisation of the mix

• Full mix tests
• Product use tests
• Packaging tests
• Advertising campaign assessments

B to B surveys

• Analysis of the decision-making processes in a company
• Image audit of a supplier or of a products category with managers of the trade
• Survey for optimising a merchandising policy in collaboration with majors distributors

In-House surveys

• Audit of a Company Project’s perception
• In-house communication campaign assessments
• In-house publications audits

Psycho sociological surveys

• Education, Health: the motivations and expectations of professionals and users
• Urban transport : behavior and expectations of users of the different modes of transportation
• "Urban demand": analysis of inhabitants′ perception of "quality of urban life" and ranking of the key expectations in this regard